Traction: a startup guide to getting customers summary is for everyone that wants a broad approach to generating traction for your startup.

What is this book about?

I think this book is quite interesting since it touches on many different ways of generating traction. It doesn´t go super deep into every method but is more about finding the method that works best for you. Based on this knowledge you can dig further on your own.

Traction: A startup guide to getting customers summary

Facts about the summary

Book title: Traction: A startup guide to getting customers

Book Author(s): Gabriel Weinberg

Summary pages: 50

Year: 2014

Genre: Startup

Download Traction: A startup guide to getting customers summary

More about the book

 Here´s a clip with Weinberg, the author:

..and here´s a nice slideshare that doesn´t relate to Weinberg but to the concepts of the book:

[slideshare id=38709760&doc=marketingforstartups-piratesummit-petervansabben-140904131023-phpapp01]

Description on Amazon

Most startups end in failure.  Almost every failed startup has a product. What failed startups don’t have is traction — real customer growth.

This book introduces startup founders and employees to the “Bullseye Framework,” a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.

Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today’s startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English ( and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.

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