I’m Kim, a Hyper Island-bred Creative with 6+ years of experience in advertising as Creative, Concepter and Copywriter.

As a boy, I didn’t like school much. But all that changed when I started University and was able to tailor my own education. I kicked off with a Bachelor in Marketing and spiced it with a Master in Computer Science to get a digital edge. I landed a job at a tech startup in Stockholm where I became the wordsmith of the team.

This sparked my interest for coming up with fun and interesting stories, so I went on to study at Hyper Island where I realised that it wasn’t the actual words that triggered me the most but the idea behind them. Writing was just my natural tool for shaping, expressing and refining ideas and stories.

I continued my journey at Mother where I worked with Powerade before I joined the Volkswagen team at DDB in Berlin. A few years (and children) later I landed at Jung von Matt, working with MINI and Nikon.

In 2018 I quit my job and founded a home décor shop in Berlin, selling interior design from small Scandinavian brands. This is something that I always wanted to do – start something from scratch. After 9 months the webshop became more profitable than the physical shop, and I handed everything over to my wife.

In September 2018 I started working at the agency Fraser as a Senior Copywriter. Our primary client was Mercedes-AMG, for whom we helped to launch AMG Performance Wear – racing clothes made by racers.

In 2019 me and and my family decided to move back to Sweden. We temporarily moved into my grandfathers old house in the darkest of Småland and I started freelancing.

My main client has been HelloFresh who I have helped launch their meal kit in Sweden. I have among other things developed tone of voice, been responsible for our SoMe communication, and produced copy for both print and OOH campaigns.


Copyright © 2019 Kim Hartman. Created by Me.

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