Traction: a startup guide to getting customers summary is for everyone that wants a broad approach to generating traction for your startup.
What is Traction: A startup guide to getting customers summary?
I think this book is quite interesting since it touches on many different ways of generating traction. It doesn´t go super deep into every method but is more about finding the method that works best for you. Based on this knowledge you can dig further on your own.
Facts about Traction: A startup guide to getting customers summary
Book title: Traction: A startup guide to getting customers
Book Author(s): Gabriel Weinberg
Summary pages: 50
Download Traction: A startup guide to getting customers summary
More about Traction: A startup guide to getting customers summary
Here´s a clip with Weinberg, the author:
..and here´s a nice slideshare that doesn´t relate to Weinberg but to the concepts of the book:
Description on Amazon
Most startups end in failure. Almost every failed startup has a product. What failed startups don’t have is traction — real customer growth.
This book introduces startup founders and employees to the “Bullseye Framework,” a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.
Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today’s startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.