This is The Lean Startup summary based on Eric Ries book The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.
What is The Lean Startup summary?
The Lean Startup summary contains the most useful thoughts from Eric Ries Masterpiece. If you are into advertising, you should read it. If you a sucker for innovation, there simply s no excuse for not reading it. It has got a big recognition over the world and I understand why. The Lean Startup summary makes the complicated seem much simpler, at least that was my feeling. I got a bird perspective over innovation and entrepreneurship that I think will be very valuable when I bring it into my field.
Just read the damn book. BEFORE you go through this summary. It deserves that. Seriously.
Image of the Build-Measure-Learn Loop by Brendan Marsh.
Facts about The Lean Startup summary
Book title: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Book Author(s): Eric Ries
Summary pages: 28
Genre: Entrepreneurship, Innovation, Startups
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More about The Lean Startup summary
Check out the principles of The Lean Startup and have a look at the video below., Also, have a peak at the visual summary by Brett Suddreth.
Description on Amazon
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.