Switch summary – Chip and Dan Heath

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This is Switch summary – a 14 page PDF with all the goodies from Chip and Dan Heaths book about how to create change. If there is any problem with the download, contact me and I´ll send you the summary to your email.


Hard Facts

Book name:  Switch: How to Change Things When Change Is Hard
Book Author(s): Chip Heath and Dan Heath
Summary pages: 15
Year: 2010
Genre: Change Management, Organizational Behavior

 

switch summary

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What is Switch summary?

The Heath brothers talk a lot about how our rational and emotional side needs to collaborate in order to create real change:

Successful changes share a common pattern. They require the leader of the change to do three things at once. To change someone’s behavior, you have got to change that person’s situation. For individual’s behavior to change, you have got to influence not only their environment but their hearts and minds. The problems are that the heart and mind often disagree.

This book is useful for anyone that is into psychology and leadership. Actually, it is probably useful for anyone. Don´t forget to read the book before you jump into Switch summary – it will be much more valuable to you.

Download Switch summary

Description from Amazon

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control.

The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

switch summary

The Heath brothers, authors of Switch: How to Change Things When Change Is Hard

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