The street charging project

Volkswagen

INSIGHT

Even though e-cars have a good driving range there´s a fear of running out of battery that prevents them from gaining widespread popularity.

IDEA

Electricity is all around us. Therefore we used existing infrastructure such as lampposts, billboards and public toilets and transformed them into charging stations for e-cars. This way costs can be kept at a minimum, making it possible to build more charging stations, reducing charging anxiety and sell more e-cars.

case film

website

You can find the website for the project at streetchargingproject.com.

Volkswagen Streetcharging Project

info

Date
April 2015

Client
Volkswagen

Agency
DDB Berlin

My Role
Concept, Case film