Inredy is a global community for home decor stores, expecting to launch in beta during spring 2016. Check out the WIP version of the project here.
Phase 1: Build
I´ll map 1000 home decor stores in Sweden and make them easy to filter/find. A “claim” function let store owners take control over their own page if they want to.
Phase 2: Convert
When I reach a certain amount of traffic I´ll approach the store owners and ask them to take over their page – it has a lot of traffic, so why wouldn´t they? It´s fucking free.
Phase 3: Monetize
When a certain amount of store owners have taken over their store I will implement a Woocommerce-based marketplace that lets every store list products on their page. This will drive even more traffic to the site.
Phase 4: Scale
After that I will expand to the rest of the Nordics, Europe and finally the world.
Phase 5: Expand
I implement a B2B marketplace where stores in different countries can buy, sell and trade home decor globally.