This is Hooked: How to build habit-forming products summary from the book written by Nir Eyal. And yes, of course it´s free. The book is fucking great, so you should get it as soon as possible and then download this summary to make sure that you remember the goodies. Because this book has a lot of stuff that´s worth remembering.
What is Hooked: How to build habit-forming products summary?
So, long time no see. Yeah, I have been quite busy. I had my second kid a month ago and moved back to Sweden in July. On top of that I´ve tried to sell my 160 years old house (want to buy it?). But between the kid-puking and suitcase-carrying I have also had time to read a new book and write a new summary – Hooked: How to build habit-forming products summary.
Nir Eyal´s book is great if you like psychology transformed into action. Those of you who like my other books summaries will probably like Hooked: How to build habit forming products summary as well. It reminds me of “Contagious: Why things catch on” by Jonah Berger, but I´m a bit drunk right now so I might be wrong.
Facts about Hooked: How to build habit-forming products summary
Book title: Hooked: How to build habit-forming products
Book Author(s):Nir Eyal
Summary pages: 33
Genre: Product Design, Marketing
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More about Hooked: How to build habit-forming products summary
Check out the TNW speech below and read more about the book at Hooked: How to build habit-forming products website.
Description on Amazon
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.