Contagious Why Things Catch On summary is for everyone that are interested in the psychology behind why things go viral.
Some things seem obvious, but I still think it is a very good read because it is so easy to forget those little details that can make the whole difference. The book is definitely worth a read, and hopefully my summary can companion the book in a good way.
Facts about Contagious Why Things Catch On summary
Book title: Contagious: Why Things Catch On
Book Author(s): Jonah Berger
Summary pages: 23
Genre: Marketing, Advertising
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More about Contagious Why Things Catch On summary
Check out Jonah Berger´s blog which is quite interesting. He continues on the same topic as in the book, discussing word of mouth, virality and sharing mechanics. Also make sure that you have a look at Jonah´s speech at Google below.
Description on Amazon
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.