Check out this infographic from Visual.ly. Putting it this way makes it so obvious what I consider myself to be and what I believe is the only future for marketing. Which side are you on? If you enjoy shit like this you should read Daniel Pinks book “A Whole New Mind: Why Right-brainers Will Rule the Future”. A superb book about how you can take advantage of all the goodies that the right side has to offer if you give it a shot.