Save The Cat pdf summary

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This is Save the cat pdf summary based on Save the cat - the last book on screenwriting you´ll ever need by Blake Snyder. I strongly recommend that you read the book - this is just a summary and will only give you a taste of the real book. Use it as a complement to the book, not a substitute. Continue Reading...

Films for Volkswagen: The Mythbuster

There are still a lot of misconceptions about electric cars that prevents them from going mainstream. To educate people about the reality and evolution of Volkswagens electric cars we created The Mythbuster – a character that in a series of short web films crushes the myths of electric cars. Have a look at them and see what you think. Created at DDB Tribal Berlin together with Jack Christensen, Lukas Doraciotto and ...

Failing to see the big context

How can you find your place in a world that is limited by categories, names and assumptions? People attach a meaning to words because it’s easy. It makes them feel safe since they can keep their knowledge organized in their head. A predetermined label is easier than creating an own, even if it isn´t completely true. Continue Reading...

Killing the noise

Unless it inspires, contributes or help, marketing is fucking pollution that poison our minds . There is so much irrelevance floating around our noses every day that I’m sometimes glad that my nose is so bad at recognizing smells that it would have a hard time separating a pile of shit from chocolate pudding. Continue Reading...