Big Data book summary (Mayer-Schonberger and Cukier)
This is Big Data book summary based on the book Big Data: a revolution that will transform how we live, work and think written by Viktor Mayer-Schonberger and Kenneth Cukier.
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Book name: Big Data: A Revolution That Will Transform How We Live, Work, and Think
Book Author(s): Viktor Mayer-Schonberger and Kenneth Cukier
Summary pages: 22
Genre: Data Mining, Technology, Behavior
What is Big Data book summary?
Big Data book summary is great for sparking ideas that involves measuring data points in all kind of ways and make use of "The Internet of Things". In a world where things become datafied and therefore measurable, opportunities arise to build services and user experiences that is more valuable and accurate to the user. Even though many things are familiar if you´re into digital communication this book gives you something more – a mindset.
At least that´s what I found the most useful with the book – a theoretical framework for how to build a solid base for hybrid advertising campaigns. When I have brainstormed ideas that contain measuring physical data points I have mostly brainstormed freely. With this book it will be easier to create a process for my work with hybrid advertising, just like I have my own process for writing copy. With Big Data book summary, I will be able to create not just more accurate campaigns but also more useful services and user experiences.
I´m sure that Big Data book summary will be useful even though you´re not into advertising. In the end, advertising I just advertising. The real potential in Big Data is all the good that can be created for human kind.
More material on Big Data book summary
If you want to learn more about the book before you invest your valuable time in this masterpiece you can read Berkeley´s review or have a peak on this interview with the author, Viktor Mayer-Schonberger. Another option is to just watch the video below.
Description of Big Data book summary from Amazon
A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?
The key to answering these questions, and many more, is big data. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before.
A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior. In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.
That´s it. If you know any good resources for Big Data literature, send me an email. I would really appreciate it.