I´m Kim, a Hyper Island bred Swedish creative working at Jung von Matt. This is the short version of my story so far.
I started with a Bachelor in Marketing and spiced it with a Master in Computer Science to get a digital edge. My studies landed me a job as content writer at a tech startup in Stockholm. As the writer of the team I quickly realized that I had a talent for coming up with interesting stories, so I went on to study Storytelling at Nordic Business Institute.
After travelling around the world for 5 months writing 100 pages in my travel blog, it hit me that my writing skills in combination with my background in digital marketing was a good fit for advertising. So I joined Hyper Island and realized that it wasn’t the actual words that triggered me the most but the idea behind them. Writing was just my natural tool for expressing ideas.
I continued my journey at Mother where I worked with Powerade before I joined the digital team at DDB, mostly working with Volkswagen but also for Sony, Bwin and Electrolux. A few years (and children) later I landed at Jung von Matt, working with MINI, Nikon and Condor.
In the beginning of 2018 I felt that it was time for something new. Something different. So I started Willekulla, a Scandinavian home décor shop located in Wilmersdorf, Berlin. In March 2018 we launched the web shop and after countless hours of tweaking and optimizing I handed over the project to my wife. One experience wiser, and more hungry than ever. Ready for the next challenge, whatever it may be.