Hooked: How to build habit-forming products summary

This is Hooked: How to build habit-forming products summary from the book written by Nir Eyal. And yes, of course it´s free. The book is fucking great, so you should get it as soon as possible and then download this summary to make sure that you remember the goodies. Because this book has a lot of stuff that´s worth remembering. (more…)

Save The Cat pdf summary

This is Save the cat pdf summary based on Save the cat - the last book on screenwriting you´ll ever need by Blake Snyder. I strongly recommend that you read the book - this is just a summary and will only give you a taste of the real book. Use it as a complement to the book, not a substitute. (more…)

Films for Volkswagen: The Mythbuster

There are still a lot of misconceptions about electric cars that prevents them from going mainstream. To educate people about the reality and evolution of Volkswagens electric cars we created The Mythbuster – a character that in a series of short web films crushes the myths of electric cars. Have a look at them and see what you think. Created at DDB Tribal Berlin together with Jack Christensen, Lukas Doraciotto and ...

Failing to see the big context

How can you find your place in a world that is limited by categories, names and assumptions? People attach a meaning to words because it’s easy. It makes them feel safe since they can keep their knowledge organized in their head. A predetermined label is easier than creating an own, even if it isn´t completely true. (more…)